AI Insights · Timothy · January 2023
Top 5 iOS Personal Finance Apps in Africa Q4 2022
Explore the performance of the top 5 personal finance apps on iOS in Africa during Q4 2022, including weekly trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the top five personal finance budgeting and planning applications on iOS in Africa showed diverse trends in downloads, revenue, and active users. Here’s a summary of their performance based on Sensor Tower data.
CashTrails+: Personal Finance saw a gradual increase in weekly downloads, starting from 1.7K in late September and peaking at 2K in mid-December. The app maintained a consistent number of weekly active users, fluctuating between 23K and 25K throughout the quarter.
Splitwise experienced a steady rise in weekly revenue, reaching $92 in the final week of December. Weekly downloads also showed an upward trend, growing from 598 in late September to 992 by the end of December. The app's weekly active users increased from 2.1K to 2.7K over the same period.
Kaching - Money Manager had a notable spike in weekly downloads, with a significant peak of 1K in late October and another surge to 921 in the final week of December.
22seven: Budget, track & save maintained a steady weekly revenue, averaging around $5 to $7. Weekly downloads showed variability, peaking at 531 in late October before settling around 367 by the end of December.
Money Manager Expense & Budget witnessed consistent weekly downloads, averaging around 350 to 450. The app's weekly active users remained stable, fluctuating between 3.7K and 4K throughout the quarter.
For more insights and detailed data, visit Sensor Tower.